Comparative Analysis of Graphic Design Industry: a Visual Study of Entrepreneurial Ecosystems in Ukraine and Texas
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Date
2026
Journal Title
Journal ISSN
Volume Title
Publisher
ЧДБК
Abstract
This research, developed within a Collaborative Online International Learning (COIL) framework, utilizes a structured visual-analytical collage to investigate the divergent professional landscapes of the graphic design industry in Ukraine and Texas, USA. By focusing on advertising, corporate branding, and web development, the study explores how geopolitical instability, regulatory frameworks, and cultural norms dictate the success of creative ventures. The collage serves as the primary methodological tool, mapping "necessity entrepreneurship" in a conflict zone against investment-driven entrepreneurship in a stable corporate market.
Description
Keywords
HUMANITIES and RELIGION::History and philosophy subjects::History subjects::Technology and culture, HUMANITIES and RELIGION::Aesthetic subjects::Art, INTERDISCIPLINARY RESEARCH AREAS::Cultural heritage and cultural production, SOCIAL SCIENCES::Business and economics::Business studies
Citation
O. Kinash, L. Rubano, H. Toebe, C. Wong, H. Wright Comparative Analysis of Graphic Design Industry: a Visual Study of Entrepreneurial Ecosystems in Ukraine and Texas. Тенденції та перспективи розвитку економіки України в умовах сучасних викликів. Матеріали Всеукраїнської науково-практичної конференції (присвячена 60-річчю заснування коледжу, 1966-2026), 14-15 травня 2026 р., м. Черкаси. Черкаси: ЧДБК, 2026. С. 65-67