Development of positioning and advertising campaign for “Papir-Mal”

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dc.contributor.authorKochmar, Serhii
dc.contributor.authorKhliebnikova, Nataliia
dc.contributor.authorХлєбнікова, Наталія Борисівна
dc.date.accessioned2026-06-03T10:55:29Z
dc.date.available2026-06-03T10:55:29Z
dc.date.issued2024
dc.description.abstractMaterials of the 23rd annual International scientific conference «Information technologies and management», April 25–26, 2024. Riga, the Republic of Latvia. ISMA University of Applied Sciences.
dc.identifier.citationKochmar S., Khliebnikova N. Development of positioning and advertising campaign for “Papir-Mal”. Information technologies and management (April 25–26, 2024. Riga, the Republic of Latvia): 23rd annual International scientific conference. Riga, Latvia: Baltija Publishing, 2024. pp. 172-176
dc.identifier.urihttps://ismaitm.lv/wp-content/uploads/2025/08/INFORMATION_TECHNOLOGIES_AND_MANAGEMENT_2024_%D0%905.pdf
dc.identifier.urihttps://dr.csbc.edu.ua/handle/123456789/2229
dc.publisherISMA University of Applied Sciences, Publishing House "Baltija Publishing"
dc.subjectSOCIAL SCIENCES::Business and economics::Economics
dc.subjectSOCIAL SCIENCES::Business and economics
dc.subjectSOCIAL SCIENCES::Business and economics::Business studies
dc.titleDevelopment of positioning and advertising campaign for “Papir-Mal”
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