Browsing by Author "Kuznetsova, Nataliya"

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    External Economic Effect of the Innovation Factor of Creative Industries
    (Vytautas Magnus University Agriculture Academy, 2022) Кузнецова, Наталія Богданівна; Kuznetsova, Nataliya
    To assess the external economic effect of the innovation factor of creative industries, it is offered to differentiate incoming and outgoing flows for all 84 indicators of the Global Innovation Index by the degree of impact on soft innovations. The paper covers the basic theoretical aspects of the classification of creative industries, soft innovations and methods of their evaluation. The dual model ʽThe Analysis of the External Effect of Soft Innovation in Creative Industries – EESICIʼ is developed. Creative industries innovation process is proposed to be considered as a network structure – integration of 2 processes: ‘Inbound process of soft innovation production’ (IsPP index) and ‘Outbound process of soft innovation commercialization’ (OsPP index). The effectiveness of soft innovation is defined as the ratio of the two proposed indices. The proposed analysis sequence of the external effect of creative industries soft innovations consists of 7 stages. In the first stage, the representativeness of 20 soft innovation indices is determined by factor analysis. In stages 2–4, 2 models of inbound and outbound soft innovation flows are constructed using taxonomy method. In stage 5, a cluster analysis is used to classify 132 countries under study according to their level of soft innovations implementation. In stages 6–7, the level of soft innovations is calculated and a strategic matrix of countries positioning based on the use of soft innovations in creative industries is constructed. Scenarios of changes in the positioning of countries depending on the achieved level of economic effect of the creative industries innovation factor are considered.
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    Human capital development in a creative economy
    (EDITORIAL PRIMMATE S.A.S, 2022) Кузнецова, Наталія Богданівна; Kuznetsova, Nataliya; Tkachuk, Viacheslav; Obikhod, Svitlana; Vlasenko, Tetiana; Samborska, Oksana; Chorna, Lyubov
    The industrial economy is gradually disappearing. It is replaced by a creative economy, the basis of which is creative human capital. The study aims to define creative human capital’s value in an economy based on intellectual activity. Methods. The research used general scientific methods: the method of comparison, statistical analysis, assessment of dynamic structural shifts, as well as index and analytical methods. The economic research methods were also used in this work; the regression analysis was carried out by the economic-statistical method. Economic and mathematical modeling defined the influence of creative economy indicators on the GDP level per capita. Results. As a research result, the meaning of the category “human capital development in the creative economy” is established, and its basic elements are defined. It was determined what role creative economy human capital plays. Creative sector value in countries’ development was also described in the study. The analysis of the number and structure of the innovative sphere enterprises has allowed defining the features of the new economy structure type in the European countries. The study established the relative share of the population working in the creative industry. Characteristics of human capital development in European countries are presented in illustrations. Interaction between human capital and the creative economy has been defined by carrying out the regression analysis. According to the study results, the main components of the evolution and protection of human capital in a fast-growing branch of the world economy – the creative economy – have been established.
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    The Creative Employment in the Context of Structural Transformations
    (Agricultural Economics and Social Science Research Association (AESSRA), Delhi, India, 2022) Кузнецова, Наталія Богданівна; Kuznetsova, Nataliya; Borysenko, Olha; Ivashchenko, Olena; Podhaietska, Viktoriia; Baida, Ihor
    The article is devoted to studying creative employment in the context of digital technology development. The study aims to identify the problems of creative employment and develop the prospects for stimulating the growth of creative employment in the context of digitization. The study conducted a critical literary analysis of the concept of creating employment and its components to achieve this purpose. The research concluded that creative employment includes work in the cultural sector and a range of innovative activities. The application of statistical analysis methods made it possible to estimate global creative employment, dynamics, and structure today. IT and media are the core sectors in the formation of creative employment, and they form the many job vacancies of the big companies. At the same time, creative employment can be realized independently. The analysis showed that the digital sphere of creativity is the most promising today and in the future. Virtual reality, piece intelligence, and Blockchain are recognized as the future technologies as essential components of the IT sector. The combination of e-commerce together with traditional ones allows bringing the whole cultural creative potential to a new level, providing an increase in employment. At the same time, an essential aspect of getting a job is the creative potential of an individual and digital competencies. With this purpose, suggestions for increasing employment levels by stimulating small businesses and entrepreneurship in the creative industry are developed.